Discovery & Delight Survey Questionaires
Insight into customer unmet needs may be gained through a series of customer questionnaires (via e-mails or in-person interviews) crafted by Migikovsky of Y Combinator, Vohra of Superhuman, van Westendorp & our team.
Each set of questions is in the value canvas format with a web link to a Goggle e-mail form via a button below.
The Questions span:
(1) Aspiration/Problemation met & unmet needs discovery (Questions sets 1&2);
(2) Minimum Viable/Lovable Product (MVP/MLP) idea solution feature tests (Questions 5);
(3) Market-Product Fit validation (Questions 6); &
(4) Value Pricing (Questions 7).
Unmet Need Insight Analysis
Part of the magic in being an innovator/entrepreneur is the intuition that allows one to differentiate between customer "wants" and "needs". There is less magic in differentiating between "met needs" and "unmet needs".
We have devised protocols for undertaking these analyses guiding the innovator in knowing what to look for and how to analyse it. We supply these tested insights in ready to use analytics modules for monthly subscribers for each of the sets of questionaires 2, 5, 6 &7.
Met & Unmet Needs Insight Analysis
Unmet Need Ideation
Unmet need ideation solution features
MVP/MLP (minimum viable/lovable product) Feature Test Insight Analysis
Priority unmet need idea solution features
Market-Product Fit & Value Pricing Insight Analysis
Attaining the 40% (Ellis) metric
Discovering Value for Price