Innovation Success

Most people get rich solving real problems. We help you find the real problems... problems you can solve ... solutions people pay for ... innovation that succeeds!

Beginning with a market problem topic

we guide entrepreneurs in discovering

and satisfying customer unmet needs

better than starting with a cool idea &

giving you much higher success odds

We can help you up your success odds by 10x or more ... with some initial diligence. 

Are you in? Take the example challenge below.


Innovation Challenge

Most begin with a cool idea. But Paul Graham of Y Combinator says: "Innovative ideas must address a market problem and unmet customer needs ... so ideas from elsewhere are almost always irrelevant for generating market value".

Do you know what market problem you are trying to solve?

Do you want to find out?

Propose what you think may be a market problem need and encourage friends, colleagues or potential customers to identify their needs so you may then devise an idea solution (perhaps close to your original idea) that will delight!



Pick a market problem/topic you aspire to solve

Click the button below to define the market problem topic.

Ask friends, & potential customers their needs

Ask them to click the button below to enter their inputs

Then present a cool idea & its features that will delight!

Ask your potential customers if the idea solution will satisfy their needs!

If you would like to see the responses click the next button


Electric Car (Pre-Tesla)

Eberhardt was intent on showing he could build a high performance electric roadster. Elon Musk invested in the vision. Then Musk and the Tesla team were passionate to show there was a much larger market need for a new electric car entrant.

Could you have discovered and solved the the same customer unmet needs with innovative ideas?

Go head-to-head with Elon Musk and test your instincts!

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