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Welcome to ieva

Defining a better value based framework for product development



What We Do

A lot has been written about innovation by several insightful people. Some indicate what to do but rarely on how to do it. 95% of new product startups still fail and even 42% to 70% of innovative ventures shut down after 20 months and over $1.3 million in VC financing. The prime reason for failure is "no market need". Our goal is to introduce a framework to help innovators avoid chasing cool ideas but fruitless idea products. We focus on the value hypothesis.

Writing on Glass

Innovation Success

Most people get rich solving real problems. We help you find the real problems. Problems you can solve. Solutions people pay for. Innovation that succeeds!

Beginning with a market problem topic we guide entrepreneurs in discovering and satisfying customer unmet needs
better than starting with a cool idea and giving you much higher success odds. We can help you up your success odds by 10x or more with some initial diligence. Are you in?



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